Slightly off topic, but some watch and clock hobbyists study old movies searching for the makes and models of watches and clocks. I find myself, as a bit of a horologist (nice word for this early in the morning::) paying attention to them especially in old B/W movies.
It's purely to hide the time from the contestants. "ANT and Dec have to cover up their watches every day so the celebrities do not know what time it is and are disorientated."
Stuey: It's to annoy the contestants. I wonder how many of them get annoyed because they can see a watch but can't see the time. I've never and never will watch I'm a Celebrity so I wouldn't know.
stuey: from what I gather it's a load of celebs and unknown randomers who after going on the show get celeb status. They have to survive in the jungle eating delicacies. Like I said I don't watch it.