Susanna Reid - Another Itv Debacle?

[andy-hughes]

Does anyone else see Susanna Reid's much trumpeted move to ITV as a disaster waiting to happen?

You would have thought, after the utter shambles of Chiles and Bleakley, that ITV would have learned its lesson - it appears not.

There was the so-called 'chemistry' between the two, which, if it was ever there, evaporated pretty fast, leaving Chiles exposed as what he was - a sulky humourless man way out of his depth and comfort zone at that time of the morning.

Now, ITV bangs on about how 'the nation loves Susanna ...' while apparently ignoring a simple fact - the nation 'loved' Susanna while she was on Strictly Come Dancing, a high-profile ratings winner where tv people get to dance with varying degrees of ability. Susanna was in the weeekend evening viewers' orbit for about three months, and her profile rose because of the show.

To try and parlay that into a five-days-a-week show at the other end of the viewing day shows fatally flawed optimism, and an assumption - that 'the nation loves Susanna' that is utterly unproven.

One of the reasons why BBC Breakfast is so popular is because the ITV alternative is so dreadful - so to swap one for the other is pretty risky to say the least.

I predict tears before lunchtime - anyone else?

[Dodger666]

If ITV want to waste their money on another BBC wannabe it's fine by me.

Maybe they could spend the money they save on some waterproof clothing for the presenters reporting from the flood plains in the pouring rain.

They can spend money on a high viz all in one and a hard hat for the business presenter Steph McGovern this morning but not on waterproof hats or umbrellas for others.

[andy-hughes]

Chewn - "Thanks for clarifying - and your observation - much appreciated!




There was no TIC then?"

Sorry -what is 'TIC' please?

[andy-hughes]

Thanks - hope not!!

[RandyMarsh]

jesus chewm, I would try and ruin that, all day. :)

[thugulike]

If it gets her off BBC in the morning then it's fine with me. Cannot abide her sycophantic simpering to celebs. Bring back Sian and restore Bill's good humour