Quizzes & Puzzles1 min ago
Ferrari ads
Has anyone seen an ad on tv for a ferrari, lambo etc. do these chaps ever advertise?
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TV viewers are seen by advertisers as 'inherenelty down market ' i.e. more likely to belong to lower socio-economic groups just by dint of owning and watching a tv - especially viewers of commercial channels where ads can be aired (hence the high level of low price mundane goods, Mr Muscle, Special K, etc). The luxury car brands certainly do advertise - but in the same places as the others that we don't see on our downmarket tv's. The right kind of magazines and events - by invitation only, are more their sort of thing I'd imagine.
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