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TTT is right though.

 

Trying to trademark "Archetypes" is like trying to trademark, say, 'nevertheless'.

 

I accept it's all nonsense in the scheme of things, but it does lend itself to her rampant narcissism.

doest the article say she couldnt do it because it's already trade marked?

"But the Duchess was thought to be too late to use the term and reportedly faced challenges from other companies using the word, such as the skincare and cleaning products business, who were also called Archetypes and had already established a trademark."

are u saying when she does it, she's mad, but when others do it they arent?

Trying to trademark "Archetypes" is like trying to trademark, say, 'nevertheless'.

someone's applied to trademark Nevertheless, in the USA

https://uspto.report/company/Nevertheless-Inc

Perhaps they're all rampant narcissists too, who knows.

JNO, that application failed.

However, "HOWEVER" is current.

https://uspto.report/TM/75316171

"Trying to trademark "Archetypes" is like trying to trademark, say, 'nevertheless'."

No it isn't: it's trying to register it so no one else can use it as a business name. As has in fact been explained a few times already.

Didn't the ruzzian tennis player Sharapova once change or try to change her name to some sugar product she was marketing?

Not quite the same thing: apologies if it's alreasy been mentioned somewhere but their son is called Archie, isn't he ...

Sharapova did consider it but didn't go ahead with it.

https://archive.ph/cQ8sd

How sweet.

She could try 'archaeopteryx' - sounds a bit like Archie - if she wants to sell sunglasses.

She should stick with Archibald, it runs in the family.

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