What soap are you using? There are a lot of products that say they are good for your skin but aren't. Also rather annoying I have found creams that work like a miracle on one person but don't on another.
Try something natural like coconut or almond oil. Both are soothing and moisturising. I suggest avoiding vasoline or anything else with petroleum as it has a drying effect ultimately. Balm tissue are good as others have said.