It is the promise of 'Jam tomorrow.....(forever with the Lord in heaven/paradise/the afterlife)' which seems to be the main lure. 'Putting up with things' here on earth is but a short-time in comparison, apparently, and well worth the trade-off.
Yes, you are mistaken; the Church of England doesn't, neither do many others, Buddhism, Evangelicals - though they may have done once, but the times are changing, with one glaring example where it isn't!.