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factor 30 - it's a case of entering the numbers on a card in the Saturday Mail and Mail on Sunday. Together they give you 250 points and when you get to 1500, you can claim a £5 voucher to be used in various stores and supermarkets, or to claim DVDs and so on. Or you can keep collecting for bigger monetary rewards. Obviously if you are not a Mail reader anyway, to buy the two weekend papers especially would not make financial sense. Hence all the begging/scrounging that goes on on this site. In all the months of the promotion, there has only been one week when my paper didn't contain a card and I phoned up for a number. Now, you don't even have to go to the expense of a phone call, you can go online and ask for a number but you have to answer some questions to prove that you have the magazine from the paper and thus proof of purchase. Recently someone said they had 3 cards in their paper so conversely some people genuinely don't get a card but, as I said, they can get on line to get the numbers. So draw your own conclusions about the people who continually ask for reward numbers.
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