Characters Welcome any ideas what this means

[in a mo]

On a couple of the channels that I watch from the USA on the screen is the channel name and Logo and underneath the words "Characters Welcome" appears,also last night The Announcer gave out the up-coming programme then gave the Channel name and followed with C W Any Ideas its driving me NUT's

[Frank97]

Haven't seen it myself but this might help.
http://answers.yahoo....20090707070923AArLPBM

[Canary42]

I've read the link, but none the wiser LOL

[Frank97]

Thinking about it, neither am I, sorry in a mo.

[Celticv11]

Originally Posted by Ségolène
I would never have thought of that explanation, but it really has some sense... So you thing it is some kind of slogan for the USA channel??
It definitely is. It has been the network slogan since 2005. This is what they have to say about it:
“In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters,” added Chris McCumber, senior vice president, marketing and brand strategy. “‘Characters Welcome’ delivers a clear message that establishes an immediate emotional connection with our audience.”

[in a mo]

Celticv 11 Thank you ,great name for a Vice Pres of a TV Station I wonder if anyone has ever said Cue Cumber.