Nick Grimshaw - 'refreshed'?

[andy-hughes]

Radio One have created a load of new idents and inserts (Woo, get me, down with da kidz!!!) in order to freshen up his image, and that of his show -

http://radiotoday.co.uk/2016/11/new-breakfast-show-imaging-for-nick-grimshaw

Now I fully appreciate that I am not in the demographic Radio One is looking to attract, but I have worked in radio, and I do have an above basic grasp of youth culture, so does anyone agree or disagree that trying to 'refresh' Nick Grimshaw as a 'personality' is comparable to putting glitter on a dog t***?

[agchristie]

Grim being the operative word!

One sees fees and the other faecaes!

[frugalfred]

Wonderful figure of speech at the end there, andy!

[mushroom25]

the fact that he appears to require an image consultant says it all really. he's not "flagship show" material and never will be, no matter how much cash his bosses think it's worth throwing at him.

[melv16]

I've found the only person worth listening to who plays music by popular beat combo's is Sean Keavney on 6 music's morning show.

[agchristie]

It's so reassuring to know that there is no shortage of talent. Never liked Moyles or Evans either.

Never mind N.G, may as well have Honey G!!

[MallyJ]

I agree totally.... he is awful. Can't say any more than that without being rude and my mum would smack me if she found out....!!

[andy-hughes]

ag - //Never mind N.G, may as well have Honey G!! //

Be careful what you wish for ...

[Zacs-Master]

Radio one is cretinous. Ergo................

[hereIam]

He didn't go down too well on the X Factor.

[agchristie]

Herelam - he was on The Voice who ditched Tom Jones. Says it all...

[andy-hughes]

Zacs-Master - //Radio one is cretinous. Ergo................ //

I think that is something of a sweeping, not to say inaccurate stamen.

I can say with conviction that I am well outside the demographic that Radio One seeks to attract, and therefore I am perfectly happy to accept that it does not appeal to me in the slightest.

That does not equate with me dismissing it completely as being 'cretinous' - clearly it is not.

[Zacs-Master]

The playlist is a joke (worse than local radio) and the PC stance of the BBC quashes any attempt to diversify the presentation formats which are staid and unadventurous. There's a piece in the afternoon where they pick out 'rude' things from the media and laugh about it like 4 year olds in a playground. It's contribution to furthering the music industry is laughable and its BBC introducing is simply a reactionary 'jump on the bandwaggon' vehicle to try and make them look cool. Jules Holland does a far better job.

Better sir?

[weecalf]

If grimshaw was refreshed it would be wigmarsh its the old crossword in me

[RandyMarsh]

The breakfast show peaked with Mark and Lard and has been going downhill since.