who dares sings

[crisgal]

just watching this - trashy i know - but I don't want to use my brain on a saturday and I can watch it with my little girl, who likes to sing along.
Anyway, I was thinking, do you believe the s.a.m. thing is real?If so, do you think that the shops will be full of "s.a.m. Karaoke" machines at christmas?
Is the show just a cleverly disguised marketing ploy?