volume control on my t.v.

[andjac]

Why does the volume go up when the ads come on

[froggequene]

It's part of the marketing/advertisings bag of dirty tricks to catch and attempt to hold the consumers attention, and it's very, very, very annoying.

[froggequene]

The other thing I was also going to say was that often ads have music and it may simply be that our ears perceive a difference in volume between the spoken words of the programme we've been watching and the sudden break to something unrelated to it with contrasting sounds and music.

[WendyW]

This is one thing I really detest ... I sit there with the controls and as soon as the volume goes up I turn it off ... makes me feel much better!!!!

[The Rut]

The Paramount Comedy Channel is the worst channel for this i have to turn the wolume down every ad break

[tracymort]

i don't think the actual volume goes up, thats not allowed but they do use special filters that make it seem louder. well thats what i read somewhere, can't think where though.