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Its a well established(70+ years) American company...based in Salt Lake City,Utah
The fee is standard...or seems to be...for this type of company.They search records,have specialists in genealogy. When they contacted my brother they already had information on both myself here in the UK,and my dads side of the family,particularly his brothers. There is no fee if there is no inheritance. I think they contact relatives if there is a fairly strong possibility that there will be a result.