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Why 'Digestive' Biscuits

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Kit | 20:54 Sat 07th Sep 2002 | Food & Drink
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Why are they called that? Was it because they were designed to remedy lack of fibre in a diet, and 'Constipation Biscuits' wouldn't have caught on?
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It's boringly simple. Their simple ingredient and plain content mean that the biscuits were thought to be and aid to digestion, and were marketed as such. Other digestive trivia: The ovens in which the biscuits are baked are 300 feet long; digestives are produced at a rate of 450 biscuits per second; if you laid out the amount of chocolate digestives eaten each year in Britain it would stretch twice round the world.

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