landrover ....passing the eskimo on sledge ....

[chinadoll]

I think the ad company got this wrong... an ugly metal monster and smug driver belittling the eskimo(inuit?) on sledge ....so out of place....! what do you think?

[gary baldy]

I'm glad it wasnt just me
- it really makes me not want to be a land rover owner (which im not ).
Like you said smug ignorant git!

[bracknell]

I love it!! any advert that is either ironic or a p*** take all the better. It got you to talk about it on this space after all - clever people those marketing bods!!

[brachiopod]

Exactly, chinadoll, but that is so it appeals to the target audience - the smug, arrogant Chelsea-tractor drivers who like to feel superior.

Those of us who find the advert belittling are unlikely to consider buying a landrover in the first place.

Just to clarify - I have no objection to landrovers per se, they are essential in many rural areas (such as where I come from). It's the 'luxury' 4x4 owners who have to negotiate the difficult terrain of Hampstead Hill on the school run that this advert is aimed at.

;o)

[sam-robinson]

I own a Land Rover Defender, which for me being a shepherd is the best vehicle on the market. To me the advert makes sense of that Land Rovers are go anywhere vehicles, snow, forest, swamp etc. I feel that it is being a bit unfair to Land Rover calling their vehicle "an ugly metal monster". If you drove any Series Land Rover or Range Rovers etc, you will be amazed by how wonderful these types of vehicles are. I do disagree about having a 4x4 when you drive round London; but this adverts shows a "go anywhere vehicle" in a terrain where it can go anywhere.

I stick to Land Rovers motto of being the Best 4x4xFar.
Many thanks.

[littleoldme]

I don't think anyone begrudges a shepherd owning a Land Rover, sam-robinson - it's the parents on the school run blocking the roads with the things, usually with just one little Toby or Jacasta rattling around in the back like a walnut in a tumble dryer. I haven't seen the ad myself yet, but as brachiopod says, it sounds as though the ad company knows its market.

[mikeydred]

This is the ad

http://www.davidreviews.com/playmovie.asp?ID=2006010224

Courtesy of

http://www.davidreviews.com/

Anyone know what the music is??

[MediaMonkey]

Inexcusably patronising. What - if only those poor primitive Inuits had nice big comfy cars like us, look how happy they'd be? Horrid.