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which brand do you think needs some serious attention?

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ames | 22:07 Tue 18th Oct 2005 | Adverts
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soemone asked me to revitalise an ailing brand but now i cant think of one!!! any suggestions?

 

thanks

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..bovrill..aint seen an ad for years...
Golden Wonder crisps - once the undisputed king  of of snackery, usurped by the Devil's own Walker's, which were previously only good for a Quaver, but are now omnipresent in the deep-fried potato snack market.

Smash - it had the aliens but i aint seen that for ages and what happened to the OXO family?  Milk Tray,Scotch Tape, i loved that skeleton man.

Trebor - Softmints..there used to be a brilliant advert with the "softman"
Maybe M&S?  They're the brand I always hear mentioned as one that continually struggles against poor sales etc.  Chillum, do Golden Wonder actually still exist??
They do nicola, but they're few and far between. Misguided fools have even screwed up the flagship that was cheese & onion by trying to posh it up with green speckly bits. I regard the incidious recolouring of S&V to green and C&O to green as nothing short of cultural vandalism.....and I still call Marathons Marathons.
see..the colours still confuse me.
Only really ailing brand I can think of is Fiat. It's a big one but can't seem to get it right with any of their new models and they're losing money left right and centre. I'd say MG too as they're prime for revitalisation - their recent cars were rubbish but the potential is definitely there.
..oh my god Chillum!... I think I'm in love...I thought it was only me! see jif has always been a plastic lemon with plastic lemon flavour juice, while the other jif is bath cleaner, we (the great british public) are not going to be confusing the two productsare we?, so why did they have to change it to Cif???..bah!..lets start a campaign for the re-wonderment of Golden Wonder ... and err bring back spangles too while I'm on my soapbox..

I always knew someone would find my cantankerousness attractive. There must be more, many more of us out there. And while I'm here...if I wanted a peanut, covered in milk chocolate, with a crispy candy shell, I'd ask for a Treet, not a bleedin' m&m. Starburst my arsh!.......and yes, Old English spangles especially.

..swoons in admiration of aforementioned cantankerousness...
Just to interupt the love fest going on above me, I agree - 'Cif'.  'Cif'? Why on earth would I be enticed to favour a product that sounds like a nasy venereal disease???

Ames, like yourself i have been asked to pick an ailing brand and revitilise it. By any chance are you applying for a certain graduate scheme,,,

Ermintrude

I've just had a packet of spangles !! ........and some Space Dust !!

Does anyone remember Old Gold. A coconut 'tobacco' ?

..oh my goodness joyceygold ! !!...I insist, nah, demand to know where you got them from! ..you havn't been saving them for a special ocasion since 1979 have you?...coconut tobacco, lol, yes, can't imagine they would be allowed to sell that under that name today...liquorice pipes? candy cigarettes?..I mean it never did me any harm and I'm only on 20 a day..coff ..coff ..splutter.. wheezee...
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022567662 - you may be on the right trail!!! i have spent weeks on these forms they are driving me mad!!!!

p.s. please can you give yourself a different name because i had to keep going down the page to copy out your whole number!!!

Apologise for the lack of reply I find it hard getting on the Internet having left university. Sorry about the name, my creativity was seriously affected by the forms too. How is it all going?

hmm, I'm doing that question too, although I've only just managed to get to this form, having spent weeks on the others, so only have a few days left now! Aargh! I am also stuck, seem to think that every brand that seems appropriate may not actually be ailing, since even bad ads can do wonderful things... Damn application forms!
im not sure if your looking for foods or clothes or wat but ellesse and tommy hilfiger etc seems to bee scarce seems we only want to purchase things that cost more than we want to pay as if its dirt cheap anu unknown we dis regaurd it hmmm got me thinking too!

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