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Owners Direct is fine for UK holiday lets.
The annual fee is very reasonable (around £250). You have control of your details and the information you put on the website. You set your own pricing, terms and conditions, update availablilty calendar, etc. You deal with the clients directly via email, phone or both.
Hoseasons, cottages4u, etc. - many of these types of agencies are all part of the same group. They do the grading, pricing, info, booking, etc. I think they charge between 20% and 25%.
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