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McNonsense TM: What's the McEmpire up to now

01:00 Mon 02nd Jul 2001 |

A. Yes, they've McDone it again. The corporate bigwigs of the New World Order, McDonald's Department, have listed 131 words and phrases to which they claim ownership. From 'did somebody say' to 'when the US wins you win' (really) via 'hey, it could happen' and 'HACER' (do they mean the Spanish verb 'to have', or is this an acronym ) they have trademarked a number of everyday words and phrases.

In truth, the majority of these are McSomethings, such as McKids and McFamily, names of food items (sic.) such as Fillet-O-Fish and Chicken McGrill, along with designs for packaging and logos such as the golden arches, but they really have appropriated 'love to see you smile' and 'you deserve a break today'.

Q. Does it mean I can't say 'hey, it could happen'

A. No, you can say it. You can even write it. A trademark does not entitle a company to own a word or phrase. What you can't do is use it in a commercial sense, in advertising or as a tagline.

Q. McWhat

A. So, you can't say: 'Check out theanswerbank.co.uk: changing the face of the world', for example.

You get the idea

Q. And that McList in full

A. Here you go:

The following trademarks used herein are owned by the McDonald's Corporation and its affiliates:

1-800-MC1-STCK

Always Quality

Always Fun

America's Favorite Fries

Arch Deluxe

Aroma Caf�

Automac

Big Mac

Big N'Tasty

Big Xtra!

Birdie

The Early Bird and Design

Black History Makers of Tomorrow

Bolshoi Mac

Boston Market

Cajita Feliz

Changing The Face of The World

Chicken McGrill

Chicken McNuggets

Chipolte Mexican Grill

Cuarto De Libra

Did Somebody Say

Donatos Pizza

emac digital

Egg McMuffin

Extra Value Meal

Filet-O-Fish

French Fry Box Design

Gep Op Mac

Golden Arches

Golden Arches Logo

Good Jobs For Good People

Good Times. Great Taste

Gospelfest

Great Breaks

Grimace and Design

Groenteburger

HACER

Hamburglar and Design

Hamburger University

Happy Meal

Happy Meal Box Design

Have You Had Your Break Today

Healthy Growing Up

Helping Hands Logo

Hey, It Could Happen!

I am Hungry and Design

Immunize for Healthy Lives

Lifting Kids To A Better Tomorrow

Mac Attack

Mac Jr.

Mac Tonight and Design

McDonald's Racing Team Design

Made For You

McBaby

McBacon

McBurger

McBus

McCafe

McChicken

McDia Feliz

MCDirect Shares

McDonaldland

McDonald's

McDonald's All American High School Basketball Game

McDonald's All American High School Jazz Bank

McDonald's All Star Racing Team

McDonald's Building Design

McDonald's Earth Effort

McDonald's Earth Effort Logo

McDonald's Express, McDonald's Express Logo

McDonald's Is Your Kind of Place

McDonald's Means Opportunity

McDouble

McDrive

McExpress

McFamily

McFlurry

McFranchise

McGrilled Chicken

McHappy Day

McHero

McJobs

McKids

McKids Logo

McKroket

McMaco

McMemories

McMenu

McMusic

McNifica

McNuggets

McNuggets Kip

McOz

McPlane

McPollo

McPrep

McRecycle USA

McRib

McRoyal

McScholar

McScholar of the Year

McSwing

McWorld

Mighty Wings

Millennium Dreamers

Morning Mac

Quarter Pounder

RMHC

Ronald McDonald and Design

Ronald McDonald House

Ronald McDonald House Charities

Ronald McDonald House Charities Logo

Ronald McDonald House Logo

Ronald Scholars

Sausage McMuffin

Single Arch Logo

Speedee Logo

Super Size

Teriyaki McBurger

The House That Love Built

The House That Love Built Design

twoallbeefpattiesspecialsaucelettucecheese-������picklesoniononasesameseedbun

Vegi Mac

We Love to See You Smile

What's On Your Place

When the U.S. Wins You Win

World Famous Fries

You Deserve a Break Today

Q. Twoallbeefpattiesspecialsaucelettuce-
cheesepicklesoniononasesameseedbun Who'd pinch that

A. No one.

For more on Phrases & Sayings click here

By Simon Smith

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