Women are charged on average over £500 more than a man when buying a new car, What Car? research has revealed.
Fully living up to their Swiss Tony reputations, What Car caught secret footage of dealers charging more and pressing harder for sales when speaking to women than to men.
Despite the fact that women save a few pounds on their motor insurance, they lost the equivalent of many years motor insurance cover when they bought new cars due to the shady dealings of garage salesmen.
The What Car undercover video also caught dealers resorting to sharp practices and misleading information when they spoke to prospective female buyers. Sales staff often hid behind new Financial Services Authority regulations, while many managers deliberately played up jargon and exaggerated the complexity of loans and interest rates.
Over 50 per cent of women said that finance packages had not been fully explained compared to 27 per cent of men.
"Women are getting a raw deal when buying a new car. They pay more, and feel under more pressure to buy, than men," said a What Car editor.
Head of the Society of Motor Manufacturers and Traders called the practices "totally unacceptable".
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