Almost half of all pedestrians killed in road crashes between 10pm and 4am on the weekend are more than two times over the drink driving limit, say government figures.
Statistics show that of the pedestrians killed with alcohol in their blood streams, 38 per cent were over the drink drive limit, and 25 per cent were more than double the limit.
Motor insurance companies are concerned that pedestrians, many of whom may have made the right decision to walk and not drive, are not ensuring their own safety after a few drinks.
"Most of us are well aware of the problems of drink driving but little is said about the perils of drunken pedestrians," commented a motor insurance spokesman.
"New methods will need to be employed to highlight the potential dangers to drunken pedestrians. People going out drinking need to think carefully about how they will get home," he added.
The motor insurance industry is recommending that people take a night bus or other public transport where possible. If people know they are really drunk they should find a taxi, try to find somewhere to stay close by or catch a lift with a non-drinking friend.
If they have no choice but to walk home, they should do so in a group and stay away from kerbs.
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