Donate SIGN UP

Why 99p

Avatar Image
marcus5771 | 00:37 Mon 20th Oct 2008 | Shopping & Style
10 Answers
Why is it everything you see for some items �4.99p �9.99p �49.99p your only going to say you got it for the price a penny above.
Gravatar

Answers

1 to 10 of 10rss feed

Best Answer

No best answer has yet been selected by marcus5771. Once a best answer has been selected, it will be shown here.

For more on marking an answer as the "Best Answer", please visit our FAQ.
Firstly, it's psychological. If something is priced at �50 and something else is priced at �49.99 we are condition to want the lower price. It just sounds more attractive.

Secondly, its to stop shop emplyees keeping money. By pricing it at 99p, most people would pay with a �1 coin, therefore it forces the person on the till to open it in order to issue change.
gawd, what a name....sifellis...:(

The reason is 'small-mindedness' and trying to appear intelligent with extra digits.....sad, eh?

S'posed to be clever marketting!
Question Author
Thanks I do belive the second paragraph but its also on internet orders only. Also if you buy a car like it would be �8999
Lol - well I guess a pound saving's better than none at all, and if you go shopping and buy 40 items at a penny less than the pound, you've saved yourself 40p - enough to buy a small packet of biscuits! : )
Question Author
If they are wise and mark up the price to a pound above then after one millionth customer they got a million pounds
Must admit, do prefer the 99p shop to the �1 ;)
Lol @ marcus - well observed!

Me as well, terambulan - and this is why they do it, as sifellis said! Mwhahaha. Oh dear....I've got to grin at the name hun!
A lot of internet searches allow you to put your maximum spend limit as a search term - so if you put �70, it would bring results of �79.99 but not �80.

It's the first number that counts, so it doesn't stop at �69.99
Question Author
Thank You All For This Subject
As a shop keeper, �9.99 can be advertised as under a Tenner

1 to 10 of 10rss feed

Do you know the answer?

Why 99p

Answer Question >>