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Unfair Iceland

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-SharonA- | 12:19 Wed 10th Aug 2022 | Shopping & Style
8 Answers
Iceland the frozen food store is giving away £30 vouchers to pensioners. I don't qualify as I don't live in the areas of Lambeth or Croydon they deem as "poor areas" unfair or what?!? Some areas up north on the list. Do you qualify?
https://news.sky.com/story/cost-of-living-latest-updates-uk-could-face-blackouts-this-winter-under-crisis-plans-12615118
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I saw that the other day. It seemed to be primarily in the North and Wales. Not here in the South West.
//What are the 17 areas where the vouchers will be made available to eligible pensioners?

• Glasgow
• Strathclyde
• Greater Manchester
• Liverpool
• Wirral
• Newcastle North
• Sunderland
• Huddersfield/Barnsley
• Sheffield
• Birmingham
• West Midlands
• Glamorgan
• Newport
• North Wales
• Lambeth
• Croydon

Who is eligible for the voucher?

Pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits will be able to claim a £30 voucher for food and other essentials if they live in one of the 17 areas.

The Rothesay Foundation say more than 40,000 people will have the opportunity to claim a voucher.

Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.//

https://www.itv.com/news/2022-08-08/how-to-claim-icelands-30-pensioner-voucher-and-are-you-eligible-in-your-area

If they rolled it out nationwide it would run into millions of people, rendering the scheme financially unworkable. Some you win, some you lose I guess.
They could have not given anything - would be fairer but...
Wirral! The average house price is £270k (according to Zoopla)!
dunno how they would check but it's only for those on basic state pension living alone (or with a carer)
They already have a 10% off Tuesday for anyone over 65...maybe extending that to more days would have been a better option. It means you pay whatever prices were before they started going up.
Cynic...me??
I am in SE, not me
You could always move to a poor area. Or buy a holiday home in one.

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