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Animations Before Start Of Commercials

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barney15c | 18:49 Sun 30th Jul 2017 | Film, Media & TV
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Can someone tell me what the technical name is for the 1 sec animations that used to appear the start of commercials in the 60's and 70's like the squares that got progressively bigger as they went across the screen, or the Rediffusion tv star that span out etc. Thanks!
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Ruddy annoying!!
Running intro?
Station ident?
They have different names in different countries but in the UK they're usually referred to as break-bumpers.

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Animations Before Start Of Commercials

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