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Dorothy Perkins

15:37 Mon 24th May 2010 |

Dorothy Perkins is now one of the biggest fashion retailers in the country. Their product lines include Dresses, Jersey Tops, Knitwear, Coats, Tailoring, Denim, Shoes, Accessories, Jewellery, Lingerie, Maternity, Petite and Tall. Dorothy Perkins provides affordable, feminine fashion and a great shopping experience with a jersey top sold every two seconds.

Founded in 1909 under the name H. P. Newman, it changed its trading name to Dorothy Perkins in 1919. Best known for its lingerie, tights, and sleepwear collections, its other clothes had a hard time competing with the more trendy Lewis Separates, owned by River Island Clothing Company Ltd, and Peter Robinson. Dorothy Perkins now has nearly 600 UK stores and over 50 international outlets.

With an age range of 25 - 40 years, Dorothy Perkins has a wide customer base. The average Dorothy Perkins customer is in her early thirties and she's likely to be a busy mum or working woman. The brand offers a wide range of collections including Tall, Petite, Maternity, Lingerie, Shoes and Accessories.

Dorothy Perkins was one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of Dorothy Perkins. Yasmin Le Bon joins Helena Christensen as another 'face' of Dorothy Perkins.

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