Quizzes & Puzzles4 mins ago
Buy One Get One Free
Why are there so many Buy One Get One Free offers ?
Surely just reducing the price of the item by half would be more practical, more often than not you don't really want the second "free" item.
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The theory goes that if you get a consumer to use a product for longer then you build an inertia in their buying patterns. So if they use Loreal shampoo for 2 months rather than one, they are more likely to buy it in the 3rd month when it's run out that another.
It's also about market share, if people are using your products, they aren't using the competitions, so you are not only ensuring that you have more exposure and coverage but also preventing revenue for the competition.