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Little Red Square On Itv

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Tizzi24 | 14:50 Sat 09th Jan 2016 | TV
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Does anyone know what this is for?
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Is it BBC red button?
I watch very little telly (and it's possibly several years since I last watched anything on ITV) but perhaps it's an updated version of the cue dot?
https://en.wikipedia.org/wiki/Cue_mark#Cue_dots_in_television
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Thank you both for your answers. Hc - no, it's only on ITV. I think Buenchico is probably right, as the black/white square has disappeared, so I assume it must be for an ad break.
Little May Day Parades? Sorry.

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