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How Many Entries Do Radio Text Competitions Get ?

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rj2010 | 18:00 Sat 05th Nov 2016 | Media & TV
3 Answers
Absolute Radio have been running a lot of text competitions recently, with texts costing £1.50 to enter. I know it will depend on what there is to win, but how many entries do these sort of competitions attract ?

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Last year they ran a 'pay your bills' competition, at £1.50 per text, offering a £1000 prize: http://absoluteradio.co.uk/competitions/pay-your-bills/ DJ Richie Firth later posted on Twitter, referring to 20,000 entrants: https://twitter.com/richiefirth/status/556018147778920448 I'll leave you to do the simple maths! ;-)
20:33 Sat 05th Nov 2016
Enough to cover the cost of the prize and make a substantial profit as well !
I would class them as a lottery rather than a competition.
Although I would agree they must get enough to make it worth their while I did read once that they sometimes get a lot less than needed because everyone assumes they won't win so don't bother.
Last year they ran a 'pay your bills' competition, at £1.50 per text, offering a £1000 prize:
http://absoluteradio.co.uk/competitions/pay-your-bills/

DJ Richie Firth later posted on Twitter, referring to 20,000 entrants:
https://twitter.com/richiefirth/status/556018147778920448

I'll leave you to do the simple maths!

;-)

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