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Marketing is a very broad term that covers hundreds of different areas that contribute to one overall ethos:
“…understanding the needs of the customer in order to sell products…”
As the majority of marketing involves dealing with customers, good communication skills and an approachable demeanour are essential if you want to succeed and further a career in marketing.
Creativity is a key skill for the marketing sector as employees are expected to be able to generate interesting conversation topics, campaigns and come up with ideas that will appeal to the target demographic.
Thanks to the broad nature of marketing there are lots of areas for you to step into, whether its online marketing, advertising or research, each plays an important role in turning a product into a success.
The job of a market researcher is to look at market saturation and talk to the public, then assessing marketing strategies for the company to act on. Say, for example, the researcher was asking the public about a new range of chocolate bars, the feedback could result in the company looking at ways to change to chocolate bar to get a greater public appeal.
Marketing Executives often takes on numerous tasks and handle the running of multiple campaigns across platforms like television, radio and the internet. This job is often very high-pressure, but can be extremely rewarding when you see your hard work and dedication come-off successfully in a high quality marketing campaign.
If you’re looking to get into a marketing job then a degree certainly helps, but it isn’t the be-all-and-end-all if you don’t have one. If you have previous experience in a marketing capacity then that will be a green light for many marketing bosses, who tend to value experience over formal qualifications.
Salary-wise, an entry level marketing assistant can earn £15,000-£20,000 per year, but in a major city like London this can often be £28k plus. Top-end marketing managers and executives can earn in excess of £40,000 per year, and this can often double and even triple in some of the highest positions.
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