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Stella Artois

13:38 Fri 16th Jul 2010 |

Stella Artois is one of the world’s leading beer brands. Other brands associated with the company that makes Stella include Budweiser, Beck’s, Leffe, Hoegaarden, Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske, and Jupiler among others.

The first recorded history of Stella Artois is in 1366, when records of taxes exist on Leuven's Den Horen Brewery, in Belgium, a brewery that is still in existence today. The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven.

In 1708, Sebastian Artois became the master brewer at Den Horen, and gave his name to the brewery in 1717. In 1926, Stella Artois was launched initially as a seasonal beer especially for the Christmas holiday market. It is named Stella after the Latin word for "star". It was first sold in Canada and it was such a commercial success that the brand became available year round and, apart from the duration of the Second World War, has been produced ever since.

Contrary to its current associations, many historians believe that beer was the single most influential factor in the civilisation of English society. It was the desire to cultivate fields of grain for making beer that necessitated the transition of our ancestors from nomadic hunter gatherers to settled home makers.

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