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JamesDodson | 01:10 Thu 17th Nov 2011 | Business & Finance
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21. A local dance school wants to create a billboard to try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely recommend which of the following for the billboard?
a. Simply writing the name of the dance school and its phone number in black letters on a white billboard
b. Showing a picture of smiling dancers with the name of the dance school and the words "Enroll Today!"
c. Providing a comprehensive list of the various dance classes offered and the names of the dance instructors
d. Showing the schedule for all upcoming classes and the phone number and e- mail address to register
e. Having a picture of a previous dance class in their costumes from last year's recital and no text message
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Have you done the first 20 questions yourself?
I have not had the benefit of your course but I know I could rule out
(a)- no images/details to grab attention
(b)- no contact details and in the UK we spell it enrol not enroll
(c)- no contact details; and I can't see that the names of the instructors matter much
(e)- apicture is good but again there are no contact details or information about the school

That leaves (d) which contains all the info needed but I would prefer to include a picture to grab attention.

What qualification do I get?
My thoughts. Never mind options a) to e)

Big headline to catch attention from across the street.
Simple, possibly bold colour graphics again for attracting attention, but also to keep interest and create a 'feel good' feeling. Could include dancer photo but need not. Might be better for the viewer to imagine anyway, i.e. create a fantasy.
Vital info in smaller font below for those who have been interested enough to approach and check details. Including class names, schedule, contact details.

Aside from that one needs to look at each possibility individually to sort those arrangements that work from those that do not.
From the "21." should I take it this is a test question you have been asked, rather than a real world enquiry ?
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