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Redken

15:38 Fri 16th Jul 2010 |

Redken is a global leader in professional hair care products and services. The new All Soft range contains avocado oil, proteins and amino acids to smooth, condition and seal in moisture. Hair has ultra-rich softness, manageability and shine. The conditioner smoothes, detangles, nourishes and controls frizz for shiny, touchable hair.

Dry, brittle and coloured hair can suffer badly in the winter, which is where this great deep-conditioning treatment comes in. For intense moisturisation and noticeably softer hair, use this All Soft Silk Fuel twice a week. Worth packing if you are off to tropical climes, too, as it will help to prevent post-holiday sun damage.

Redken’s exclusive Interbond Conditioning System and Silk-Luxe Complex target dry/brittle hair for intense, inside-out softeness, sleekness and brilliant shine.
Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent. She started her own line of products as she was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating.

Paula felt she could help millions of other people also wanting high performance products that were gentle.

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