John Lewis Christmas Advert

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robotics | 13:46 Thu 18th Nov 2010 | Adverts
19 Answers
John Lewis Christmas Advert angers Dog Lovers nationwide

There seems to be so much unhappiness about the John Lewis advert that we have created a Facebook page called Stop the John Lewis Christmas Ad. If you're on Facebook please do visit that page and watch the advert; and if you feel moved, complain to John Lewis. This ad from a very well UK department shop is sending out a dreadful message about the conditions in which it's acceptable to keep a dog. A dog doesn't belong stuck outside in the snow in a damp, cold, doorless kennel - whether it has fairy lights on or not! A dog should be in the house with his people. Please help John Lewis get that message.

Dogs Trust's statement:
Dogs Trust, the UK’s largest dog welfare charity, was disappointed at the canine content of this year’s John Lewis Christmas TV advertisement. The Deerhound in the advertisement appears to be kept outside alone in an open kennel on an exposed snowy hill. While we appreciate that some dogs do prefer to live outdoors and the dog used in the advertisement is a trained actor, we were nonetheless disappointed at the depiction of a dog kept alone in inadequate outside accommodation in harsh weather conditions, as part of a ‘feel-good’ Christmas campaign. Dogs are pack animals and thrive on the company of people and other dogs. We would ask retailers to consider the welfare messages conveyed when using animals in their marketing activities.


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You are kidding right? Do you believe this is a genuine family and their pet?
I assume you will also be complaining about the parachuting churchill dog. Surely that is also cruel?
That's good coming from someone who doesn't even get their teddy bear appropriately sized headphones!

Bl00dy disgrace!
Oh's an advert !!!!!!!!

And it's a lovely one.
i think we should stasrt a fb page against SB, bloody disgustign that, poor bear whatever next
It's a wonder I haven't been reported yet - potential mis-use of a dwarf....
salla shurrup please don;t say that word
I love John Lewis adverts............I don't think they necessarily reflect true situations.
Not sure if your all city folk! But many dogs live outside in kennels! admittedly they are usually working dogs and not pampered pets. Stop humanizing animals!
Ickle wickle person?
What do you mean, it's an advert? I thought it was a serious programme about how to treat the family pooch at Christmas-time.
Following this complaint John Lewis have made a commitment:

If you can find a frozen-to-death Deerhound anywhere else cheaper, John Lewis will give you twice the difference.
lol zeuhl - nice one zee!
Is that the Never Knowingly Under-snow promise?
the memories salla the memories and i worked so hard to erase them :-(
theres also a FB group calling for the end to the practice of making reindeer pull sleighs early Christmas morning, the poor souls werent even getting double time on a Bank Hol
I keep looking for the "like" button, lol!
Ok, I admit it.

I watched the ad, for the first time just now, and thought "awww no, that poor dog!"
The Deerhound has been used in the Scottish Highlands for centuries...I'm sure a little bit of cold weather would not bother it one little iota.

Its an advert for John Lewis. Since when has anybody lived their lives according what they see in television adverts.

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John Lewis Christmas Advert

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