RSPCA appeal

[dynamicduo]

On a recent appeal for the RSPCA (voice of Simon Cowell), viewers are invited to text a donation. It says that the texts cost �3 plus normal network fee. It then says that �1.80 will go to the charity.
Where does the remaining �1.20 go?

[bednobs]

http://www.theanswerbank.co.uk/Media-and-TV/Re ality-TV/Question478746.html

[gherkinfiend]

Does anyone else think that Simon Cowell sounds incredibly disinterested and sarcastic in that ad? I keep thinking he really doesn't find abuse of animals that shocking...which really puts me off sending them money...