SMA Advert

[clarey]

Hi all

Has anyone seen the new SMA advert where a father is writing a poem or a blog about his wife, whilst holding the baby. The camera then pans to the wife in the garden.
I can't remember if the words are meant to be from the new fathers or babies perspective.
I want to get a copy of the words for a friend who has recently had a new baby.
Can anyone help, or did I completely imagine this ad!
Clarey

[GK Fanatic]

Its from the mans perspective and its LOVELY

[spanner7853]

I think it's great. the words I remember are.
I promise not to pretend im asleep at 3am while your pacing up and down with the baby

I promise to tell you your neck smells of perfume and not baby sick.
I will have a look and try and send a link if I can.

[ojread2]

If it's any help the guy speaking is Ralf Little

ojx

[nanfornan]

Hi there, i too wanted to know the words from the advert because i found it very thought provoking...so here are the words for it. Also this is where you can see the advert again at your leisure: http://www.visit4info.com/static/advert_pages/ 49123.cfm?back_page=advertiser_pages/SMANutrit ion.cfm

I promise not to pretend i'm asleep when our baby wakes at 3am, or 4am, or 5am.

I promise never to say 'my mum thinks your jolding the baby wrong'.

i promise not to mention that sometimes when i kiss your beautiful neck it smells of perfume and baby sick.

I promise not to join in any of my mates sing the theme tune from the aulman, all though it is quite funny.

I promise to do at least my fair share of nappy changing and night feeding.

I promise to tell you often, how proud i am of you, and how you've made me the happiest dad on the planet. All this i pledge without any pressure from you, my lovely lovely misses.



now i am not to sure whether i spelt or even hear correctly the name of the theme tune...sorrry if i got it wrong..looked it up it could be the ullman?? sorry

[andrea81]

This add is fab, I thought it lovely what he calls her his Mrs and is holding the baby! Oh my gosh, it makes me feel warm inside.

It reminds me of the advert years ago when a pregnant woman sais to hubby that she feels fat. He replyed that shes just keeping our baby warm!" I think it was BT?

[clarey]

Can't thank you enough for all your comments and thoughts and to Nanfornan for getting the words.

Appreciate it

Clarey
x

[B00]

PS
the film mentioned is The Omen.

But yes agree, the ad is brilliant and i'm ashamed to say it brought a lump to my throat.

[Justmyself]

How funny there wasn't the lines

"I promise not to blame you when our baby gets ill.
I promise not to feel dismayed when the baby is suffering from allergies, asthma, gastro-enteritis, childhood diabetes and obesity.

And I promise not to blame you for not BREASTFEEDING our baby, but instead using this second rate, modified cows milk, which costs us hundreds of pounds a year, creates hours of work washing bottles, sterilising and mixing formula, and jeapordises the babies health.....

And most of all I promise that next time I am going to help and support you more so that you CAN breastfeed our baby. Our baby deserves breastmilk"

*sigh*

Is there NO low the formula companies won't stoop to, to push there powdered milks, to corrupt new parents and put babies at increased health risks?!

[breastisbest]

I'm a breastfeeding mum and work for the Breastfeeding network. I understand your frustration with the advert but I think you have to accept some women simply don't WANT to breastfeed. I work in a hospital and in the community supporting women who wish to breastfeed, however, many of these go home and begin formula feeding. I support these women at home too and have been told by many women, they were glad to leave hospital so they no longer felt pressurised into breastfeeding by over zealous midwives.

I disagree that formula milk shouldn't be advertised, I think mums need the information. However, I do think each formula advert should be followed by a breastfeeding advert in order for the information given to be balanced.

[andrea81]

Justmyself - I Had a very traumatic birth having an emergancy C- section and will ill with pre-eclampsia. not trying to give you a sob story, but I was on a lot of medication and was spaced out for weeks. My midwife even told me that the quality of my milk isn't going to be good and at two weeks of breastfeading and becoming more depressed, I bottle fed!

This way, I was able to bond better with my baby and not feel so tired!

It's not always black and white!

[Justmyself]

This is just the sort of annoying load of bull that makes my blood boil!
That midwife probably thought she was helping you.
She was not.

Your milk will have been a lot better quality than the formula milk - that I can promise you!

It is such a shame that there is a lack of support and help in this country.

We need to get away from the over zealous midwives (which I agree there are too many of) and the ones that just cannot be bothered and find handing you a ready made bottle much easier.
We need to instigate more trained breastfeeding counsellors to help compasionately.

Andrea81, I hope that if you have a baby in the future, your bad experience does not put you off trying again.

Next time get support numbers in advance though, try the La Leche League. Much more knowledgable and helpful than that midwife.

All the best.

(By the way, my annoyance isnt at new mums or mums who formula feed, but at the greedy companies who'll use any trick to push their formulas, and of course the health professionals who let the mums that try, down.)

[andrea81]

Justmyself -

I Understand where you're coming from, I was heartbroken that I stoped breastfeeding, but when it's your first and I was in so much pain, I listened to my midwife and my family who thought it best.

As it happens, I am trying for a baby now and will try and breastfeed again, but this time I will be better prepared for how hard it was for me and hopefully I will give birth naturally and wont be on medication.

[JanetteS]

I think the thing with Breast feeding is that you have to assume that you 'can' do it rather than 'try'. We assume that children will be able to walk. But in reality they fall over a few times. We don't rush and give them a wheel chair to use instead. Now a wheel chair is a perfecty adequate way of getting around if you have a major problem with your legs. But causes side effects. Its the same with formula. It is an adequate replacement, but is adequate good enough for your child?

[jasmine93]

There may be a place for formula milk (and ill mothers may have their lactation compromised) but to promote formula in this way and type of gooey ad is shocking.

Formula milk can cause harm. You would not see a dad smoking in front of a baby on TV so why on earth is this sort of ad allowed.

We need the same strong message of danger on formula feed packaging as exists on other danger products.

[spanner7853]

what about people that cannot breast feed for example people with inverted nipples. Both my babies were bottle fed, are not obese and are perfectly healthy thank you very much so keep your uppity opinions to yourself. Some people simply cannot cope with breast feeding and shouldn't be bullied into it if they don't want to. I had a friend who breast fed and her baby was non stop with colds and sniffles etc, I bottle fed my children and they are NEVER ill.

[VicGR]

I have inverted nipples and I have successfully breastfed 3 children.

I think people who want to bottlefeed are using their right to choose, but they shouldn.t use untrue statements to back up their position.

V

[tracymort]

I cannot stand this advert. Yet another instance of sneaky aggressive formula marketing techniques they've used for years to make mums believe they can't breastfeed.
Instead of dividing mums we should stand together and stop these companies taking the p*** out of us. tricking us out of money and putting our children's health at risk (and in some cases lives).
If 98% of norweigan women can feed so can we. This advert gives a nice excuse to women who don't want to, to try and ease their guilt. It makes formula an easier choice to make, except it shouldn't be a choice. It's a last resort. Should be on prescription.
I have reported the advert to the ASA.
http://www.nct.org.uk/microsites/littlejack/

[lilanna]

I think this subject is meant to be regarding the sentimentality of the wording/poem used in the advert, regardless of what it is advertising, it could be dummies, breastpads, anything, its the wording that is liked by the poster of this thread. I agree, i love the poem. I dont agree with breast feeding fantics who jump on mothers who either dont breastfeed, or mix feed, etc, surely its entirely the mothers choice, support or no support. My mother didnt want to breastfeed any of her 3 children, so we werent. We are not all traumatically effected now, we are all adults leading our lives. I chose to breastfeed my son, and I did so fro 3 months, I also mix fed, until weaning him off altogether. I personally found breastfeeding rewarding, but also dam hard work, being fairly unhealthy myself at the time, I began to get very ill, as well as post natal depression, by 3 months, I was anaemic, and advised by my very supportive dr, i could carry on breastfeeding, but to the detriment of MY health, and welfare, or begin medication, which would improve my health, and therefore be a better state of health to be mum. And I was, I grew strong, and i was a better standard of mum for making my choice. My son is nearly 2, and he still enjoys SMA progress before bed, and i have no guilt whatsoever, for bringing up the most bonny healthiest little boy, with no problems whatsoever. Each to there own i say, what works for you, works for you.

[brriig]

Hi all,

Unfortunately, the link doesnt work? Anybody got the right link?

Thanks