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Why Don't Uk Mcdonald's Ads Have The Full Jingle?

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David H | 03:51 Sun 22nd Sep 2019 | Adverts
6 Answers
We are aware the current long term McDonald's advertising jingle is 'I'm lovin' it' but why isn't it used in full in the UK while it is abroad? This is the actual jingle used as it was intended.

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OG has the right answer. Many times in the past long ads on commercial TV have been eventually replaced by just the little bit which people remember - much cheaper that way. For example, I remember way back in the early days of commercial TV, one example was Shell which kicked off with very long ads but all ended with "You can be sure of Shell". This slogan then...
08:42 Sun 22nd Sep 2019
Can't get that, but maybe because we love animals?
It used to be. I didn't notice they'd stopped.
Probably because it's quicker and cheaper to just have the slogan once known, and drop the intro nonsense.
OG has the right answer. Many times in the past long ads on commercial TV have been eventually replaced by just the little bit which people remember - much cheaper that way.

For example, I remember way back in the early days of commercial TV, one example was Shell which kicked off with very long ads but all ended with "You can be sure of Shell". This slogan then appeared in relative isolation on future occasions. "Esso Blue" was another similar case.
can't make out the fist bit before the "....i'm lovin it!"
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OG, the point is we only have the intro now, and dropped the actual jingle, which actually changed the message altogether, but the explanation works either way.

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