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Waitrose Ad...

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10ClarionSt | 13:46 Fri 14th Sep 2018 | Adverts
15 Answers
...where the kids are performing Bohemian Rhapsody - what's it all about? I don't get it. Wouldn't you rather they just cut prices instead of spending lots of money on costly, baffling commercials?

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Rubbish isn't it.
Is it being so cheerful that keeps you going?
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Have you got nothing to say, JTH?
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On the other hand, the BT Sport ad with Charlotte is great fun.
lol
I liked it. Compared to al the other adverts on tv just now - nice to see something jolly - even if it is a tad confusing.
What's it all about?

//What's the new ad campaign for?
The advert is to mark The John Lewis Partnership relaunching its brands as John Lewis & Partners and Waitrose & Partners.

As well as its Queen tribute, the ad also unveils the company’s new visual branding.

It is the first time both John Lewis and Waitrose have ever launched a joint marketing campaign.//
I saw it again last night (it is brilliant) and have just twigged what it is about. Basically, it is showing that the success of the show is not just about the performers you can see on stage but also about the backstage crew and how by both working together they can produce a truly wonderful experience, (I hope I am not over thinking it :-)).
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Thanks for the comments. I still think it's over elaborate.
I think I said it quite eloquently....
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Well, you would in your modest sort of way, JTH. Sounds like you've got a lot to be modest about.
Well you knew it was an advert for Waitrose and that is half the battle with any advert, getting people to remember the name of the product they are advertising.

Of course you will say you wont ever shop at Waitrose anyway and that is fine.

I remember years go hearing a businessman say "50% of what I spend on advertising is wasted, but I don't know WHICH 50%"

Companies like say Crown and Dulux spend a fortune advertising their paints, and you may say what a waste of money.

But if a person goes in B&Q to look for paint and they see paint from "Fred Bloggs Paints" and from "Dulux Paints" they are far more likely to buy the Dulux paint as they have never heard of "Fred Bloggs Paint" so wont buy it in case it is rubbish.

Very subtle thing advertising.
i think its brilliant.
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Guilbert, the nearest Waitrose to here is 7 miles away, then nearly 20 miles. The ad has no effect on me and you're right, I can't ever remember buying anything from a Waitrose, but if they have money to waste like that, fine.
Marketing is vital to success. A company invests in a campaign to appeal to their target group not please everyone generally. Besides, even if a campaign flopped, it's cost, spread over all the items sold during the period, isn't likely to generate a discount per item big enough to be noticed.

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