If price is displayed incorrectly, do I have a right to pay the displayed price?

If an item is incorrectly priced and it's cheaper than at the till, do I have the right to pay the displayed price or is it at the discretion of the shop?
16:29 Mon 22nd Nov 2010
 
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No

Legally the displayed price is an invitation to you to make an offer to buy the goods at that price.

If they sell it to you and then say there was a mistake that's different
No.
-- answer removed --
It's entirely up to the shop.
at the discretion of the shop, the only time they are legally negilent is if they actually have 2 different prices intentionally put on an individaul item on sale. and even then they can take the item off sale as they don't have to sell anything to a customer .
It used to be as Jake says but I believe that the shop can now 'correct' the price arguing that the till is the point of transfer...
and it may be different in Scotland......
The worst situation is when a customer buts something at say £30 and then within the 28 days discretionary returns policy, they ask for a refund and then want to but it back because it has gone to half price. The nest times are had when the one the return is the only one left in stock, I have great satisfaction explaining that the goods have to be returned through the stock process and will be back on the shop floor after 24 hours lol
Question Author
Wow! so many answers already! Thanks everyone. Seems like you are all in agreement so I won't even bother going back to question them. Thanks again for your answers!

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