The I In Lidls

[gadgetgeek]

My son asked what the red 'i' in Lidls represented, if anything. Does anyone know? Thanks

[wolf63]

Wiki says that is a person's name.
https://en.m.wikipedia.org/wiki/Lidl#History

[Jackdaw33]

Nothing, as far as I can see. I would say merely an attempt to make the logo more eye-catching than it would have been if all four letters were in the same typeface.

[gadgetgeek]

Hi wolf63. It's not so much about the name but the red i is at an angle and he wondered if was meant to represent something. It looks a bit like a dog begging. Cheers

[gadgetgeek]

Cheers Jackdaw33. You are probably right. Amazing what you look at whilst sitting in a car when it's chucking it down!

[ukbod2015]

https://en.wikipedia.org/wiki/Lidl

[hc4361]

Nothing in Wiki about the logo. There is usually a reason behind the design but I can't fathom this one out.
Tell your son to email Lidl and ask them. Bet he gets a reply

[gadgetgeek]

That's a good idea hc4361. It's not earth shatteringly important but one of those daft things in life that niggle at you. Will get him to email in the morning.
:-)

[hc4361]

Ask him what the Amazon logo means, if he doesn't already know.

[hc4361]

And a boy has to go right to the top with his need-to-know query

http://www.ceoemail.com/s.php?id=9079

[tinkerbell23]

I always thought the "I" looks like its pushing a shopping trolley? The trolley being the letter L lol x

[douglas9401]

See if he can find out about the mysterious random 'S' while he's about it.
It seems to be spreading from Tescos.

[Old_Geezer]

I've always assumed that it was just some marketing person's idea of something eye-catching.

[mallyh]

google ... the ingenious use of the letter i in logo design .