Has Iceland produce finally gone through the "incredible shrinking ray"?

[TTG]

1kg veg now down to 900g but same price!

[Old_Geezer]

They all pull similar cons.

Are they still describing it a 1 kilo then ?

[gingejbee]

Don't Iceland still do a lot of "£1", "£2" etc. pricing.? It's their way of keeping the price-points the same since produce HAS increased in price.

[heathfield]

It's called ''shrinkage''. They're all doing it - Jacobs Biscuits for Cheese, Cadburys Roses, Bertolli Pasta Sauces - the list goes on. Note how spirits can now generally be obtained in a 70cl bottle instead of 75cl. Compare a Mars bar wrapper of the 1950s with today's, which looks about half the size. Dunno where it will all end.

[gingejbee]

heathfield: the standard size for spirits has always been 70cl. It's wine that comes in 75cl.

[micmak]

Mrs MM buys Iceland chocolate eclairs £1 for 6. In the 2 years she has bought them they have reduced in size by about a third. They are still £1 though.

[gingejbee]

thanks, mic - you are confirming the point I made earlier.

[Buenchico]

Poundland sells so many Toblerone bars that Toblerone decided to make them smaller specifically so that they could still be sold through that retailer..

[heathfield]

Well, Ginge, the 70cl bottle is a size the EU decided in 1993 should be the standard. Prior to that, Scotch whisky was sold in 26 (UK) fluid ounce bottles, which equates to 75cl. The 75cl bottle is still produced for the American market.

[Steve.5]

Hope thats not a pop at me Chris lol ;0)

[emmie]

i have seen the same in all the supermarkets, though i mainly only use one, or the local market. Its wrong of course, but what can you, apart from not buy that product. I tried to buy some coffee from our local supermarket, large chain, and they now only sell their own brand in 100g small jars, which works out a lot more if you buy two. Conned whichever way you look at it.

[gingejbee]

Well, heathfield: the standard size for spirits has been 70 cl. for eighteen years and before that it was 26 fl. oz. (not 75 cl.). Hardly supporting your argument re the current trend for "shrinkage".
And, since Americans don't "do" metric, I suspect their bottles are labelled in fluid ounces. And who asked about American sizes, anyway?

[heathfield]

Quite right, Ginge. I mentioned whisky to show that it's been going on for long enough. I remember when 70cl bottles first came on the market. Everyone exclaimed that the price of whisky had gone down! No it hadn't! And I remarked on the American market to show that the bigger bottles are still being produced today, but these are rarely seen here. By the way, noticed that Sainsburys have quite a few spirits in 1.0 litre bottles at present. Gearing up for Christmas, I guess.