I would appreciate it very much if anyone will be willing to respond to my survey.

[Huskatta]

I am doing my research on how consumers behave in situations where they do not know much about the product they are buying. But they do know a little bit about the CEO.

This is the survey:
https://www.surveymonkey.com/s/Huskatta

If you wish to take it I will be very grateful!

Kind regards

Huskatta

[Richard1966]

Done, but that was very very boring.

For most products (apple excluded) the identity of the CEO is unknown. Anyone know who runs Coke? or Disney? therefore its not a factor that will ever influence the decision over what bottle of water to buy.

I think you need to revisit the premies for your research.

[MarkRae]

I got as far as page 1 and had no interest in going any further.

[grasscarp]

I have never considered CEO as a factor in any product that I have ever bought. Without doing your survey I just wanted to say that. I buy products without maybe knowing that much about it but CEOs are just not part of the influence on purchasing. Why would they be.

[DTCwordfan]

this is a duplicate post to one this morning with the same conclusions about the premis being wrong.

http://www.theanswerb.../Question1090172.html

[boxtops]

Huskatta, I've done it, but that is a tedious and repetitive survey - part 1 is exactly the same as part 1. If I want water or a laptop, the identity and ethos of the CEO makes not one jot of difference to me - and I suspect to most people. Just because I know about Alan Sugar or Bill Gates wouldn't influence me to buy their companies' products - if I want water, I buy water.

I'd be interested to know your hypothesis in your proposal for this research - what are you seeking to prove or disprove?

[bigbadmarty]

Very silly survey

[askyourgran]

All the positives get the points, although the products have the same success. What was the point of that? I have never thought about the CEO or any of the employees of a company when buying their product, except perhaps the sales/advertising blurb. Surely the CEO would have someone further down the ladder to sort out the company sales and it's staff.

[grasscarp]

Huskatta, people look at advertising, price, how it looks maybe, but as I already said CEO never. I wouldnt even know the CEO of any companies, and why would I want to. Products speak for themselves. This survey is doomed!

[wildwood]

I fell asleep after the second page. You'd have to pay EVERYONE to complete a survey like this.

[methyl]

The survey seems to assume that the public image of the CEO of a company matters when choosing a product. The examples "water" and "laptop" are two where there is no influence that I know of.

There have been some classics exceptions in the UK like Gerald Ratner who rubbished his own company:
http://en.wikipedia.org/wiki/Gerald_Ratner
But I was already a non-customer because the goods appeared to be low quality.

Even the actions of Mark Hurd would not cause me to not but a HP laptop or an Oracle database.

I had personally rejected Amstrad on quality grounds long before Clive Sugar went public. Early Amstrad hi-fi used to be good but I would not consider a computer from them.

In conclusion the big influence for me is personal experience of good quality products backed with test reports from companies like Which. This is why I would choose an Acer laptop even though I know virtually nothing about the company or its staff except that I have had good service for over 20 years.