I have never believed that Hell is all flames, burning and being prodded by Satan's pitchfork. I think Hell is going to be tailored to each individual.
For example, if I were to be sent 'down below', my Hell would be a locked room where I would have to spend eternity. The room would have a swirly patterned carpet (the sort of pattern you see if you rub your eyes too hard) and flock wallpaper. The seating would be uncomfortable and there would be lots of reading material, namely Hello magazine and Mills & Boon books. There would be music on a loop - probably the Mike Samms Singers and the food would be all the things I hate.
That would be my personal hell.