i don't get it. isn't this just a bit of free advertising ?
"However, the retailer said on Monday it would not be using a "dual pricing" strategy, where the price of goods, excluding promotions, varied depending on which location of the UK they are sold."
that seems to contradict the whole purpose of the article. so its just a big shout out to our big nob mates at tesco ?
Tesco faces different competition in different areas of the country. In poorer areas, the comprtition is more likely to be Aldi or Lidl. In those places, Tesco will promote its cheap range. In more affluent areas the competition is like to be Sainsburys or Waitros. In those areas it will promote its quality ranges.
Not sure this is anything new, or why the Telegraph finds this newsworthy. Another none story.
Maybe they should do the opposite-promote the 'quality' lines in poor areas-so those who normally can't afford such 'luxuries' can try them...and the 'value' range in posh areas-so they can try it for when times get tough-as they are predicted to.
Maybe I'm missing something. Why is this interesting? It seems obvious to me.
I am a long standing Daily Telegraph reader, and it is my paper of choice. Most of MY links will come from at source. But the one you have pisted is drivel.
In Northampton, there are two large Tesco stores.
The first was built in 1970s as part of the development of the Eastern District which included hundreds of Council-owned houses, flats, etc.
The second was built in the 1980s and serves the larger affluent 'private' estates and housing.
A basket of the same goods has always been more expensive when purchased in the second store!!
Go to Weston Favell..........Mereway is more expensive.
We found this out because our cats would *only* use Tesco cat-litter and so to make the journey worthwhile, every few weeks we would actually shop at Tesco, rather than Safeway. We alternated between the two until we realised that the bill was higher at Mereway...