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Ask100:
My understanding of the law is that an actual 'purchase' has been made when the vouchers are paid for. i.e. the purchaser has paid for a (transferable) right to exchange the pieces of paper (or, these days, plastic cards) for items of equivalent to the value stated on the paper/card.
That's akin to purchasing, say, a 12-month gym membership. It's up to the purchaser to decide whether he actually wants to exercise his rights to use the gym during the 12-month period. If he decides not to do so, he has no right to expect his money back.
Chris
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