Comparethemarket is an insurance and finance comparison site designed for everyone who has better things to do with their time than repeatedly entering the same details over and over again when they're looking for insurance. Comparethemarket brings together search results from all over the web into one place to make your hunt for insurance that little bit easier.
Comparethemarket was launched in 2006 as an insurance comparison site; they offer customers online quotes from over 400 insurance prices, quickly and easily. They cover products from an extensive range of top insurance brands and insurers in the UK, including the AA, MoreThan, Post Office, Norwich Union, Halifax, M&S and Admiral. In addition to car insurance, they also offer van, home, bike, pet, travel and life insurance. The company is part of the Insurance firm BGL Group.
Comparethemarket offers on-line companies the capability to provide their customers with a co-branded or white labelled comparison service, ensuring the proposition is as integrated as the partnership demands.
The company carefully selects its business partners so as to provide their customers with the best range of the most trusted organisations in the marketplace.
Comparethemarket does not make any assumptions about your excess or no-claims protection; which means that the price you see is the price you pay. They ask you exactly what you want up front, to provide the cover you need. Once the details have been entered it takes less than 30 seconds for Comparethemarket to provide a true price.
The company is probably best known, outside of its comparison feature, for its mega marketing campaign entitled ‘comparethemeerkat.com’. The strategy was launched in January 2009 with a set of vibrant TV adverts and a spoof website. The campaign features Aleksandr, a Russian meerkat who founded Comparethemeerkat.com, appealing to consumers to stop visiting his site for cheaper car insurance. If they want the best deals on car insurance they should go to Comparethemarket.com, he says.
The site’s marketing director says the humorous approach aims to put Comparethemarket at the front of consumer’s minds. He adds that the competitive and high spending comparison site marketplace means that consumers are being “bombarded” with increasingly generic messages that achieve less cut through. The campaign has followed up with Facebook and Twitter accounts which have become hugely popular.
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