We were in a couple of supermarkets this afternoon looking for wheat germ, we couldn't find any.
I kept thinking that in this day and age it would be so simple to have a touch screen computer at the end of each isle, on this computer you would enter the item you were looking for and it would display a picture/plan of exactly where that item would be found. its not rocket science!!.
That would make visiting the store far too quick and convenient which is not what they want, they want you to browse and buy things you didn't know you wanted.
It may well be minuscule (seems it would cost more than a couple of quid to me considering initial layout, breakages etc) but I still dont want to be the one to pay for it
It's not likely to be a serious topic of consideration for any supermarket Ratter, sorry to bring a downer on it ;-)
Our local Tesco (not quite big enough to be a Tesco Extra) made almost £8 million pounds last year. (Council Retail Study). Who said they couldn't afford such a system?
One can ask if one can find someone, then they discuss it and may not know. Go out the back, come back again, shake their head. Wlak to one end of the store, then back again. But by the time one's looked oneself, often one is too irate to want to give one's custom to the annoying store who seems to be hiding things anyway.