18 yr old starting a business. Help please!
I am currently conducting market research for an idea I have, please can you answer the following questions:
1)Do you currently have a favorite brand of sock?
2)What do you look for when purchasing a pair/pairs of socks? i.e. colour, material
3)How often do you purchase new pairs of socks?
4)Would you purchase socks online?
5)How much do you spend on a pair of socks?
6)What is your favorite clothing chain?
Thank-you for your help!
MattPoll Sat 23/08/08 20:20
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LOL!
You're going into the sock business?
"Get your socks here......2 for £1"
LOL!
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1. no
2.cost
3.not very often
4.no
5.as little as possible
6.who ever is the cheapest.
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I hope to one day say I helped Matt Poll the famous sock mogul with his market research when he just a nobody:)
1. No not attached to a particular brand.
2.Usually buy good quality black socks unless theyre sports socks in which case any usual brand etc.
3.about once a month or so.
4.Yeah I would.
5.Varies from the cheapy types of sports socks in a multi pack to about £10 per pair for 'nicer' socks.
6.I don't tend to shop much a clothing chains, prefer smaller independant retailers, but of mens shops then River Island, Officer's club, Next, boden, etc.
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1. no
2. both
3. lots in winter.....10 pairs or more as keep losing them
4. no....needed immediately
5. little as possible (£1 shop bundles 3)
6. Tesco (value for money)
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1) Pantherella. They do a range in cotton lisle
2) Depends.Colour is important , so much of what is on offer is dull ! Bright colours preferred. Material: cotton lisle is perfect, but expensive, I hate synthetics, some mixes of cotton/wool or synthetic/wool are OK. 'Cotton rich' I avoid.Cashmere is a joke, but someone with money must buy them! Pure wool is not as ideal as some might think: the buyer wil shrink them eventually.Length: if for formal wear they must be full calf, and that's better with a suit for business. Half-calf is OK . Shorter than that for more casual wear.
3) Less than once a month. I tend to buy a lot at a time, but sporadically
4) Yes. Your rivals online offer very little variety in colours in the 'top end .There ought to be more profit in the 'top end' rather than lines which places like Tesco sell and selling online is perfect for 'niche markets'/luxury markets where you can be a cheaper and (possibly) offer a bigger range than regular shops.! Online will get the bigger orders.Once online, the temptation is to buy more whilst 'there'.
5) No exact idea, but I'd expect to pay more than £10 a pair
6) Don't have one.If I were to buy from a 'chain' it would be John Lewis
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