Ok, so I was loving the Phil Collins gorilla advert, but whats going on witht he new Cadbury advert witht he trucks at the airport??? Here is the link if you haven't seen it, but can someone tell me what it's all about please?
www.aglassandahalffullproductions.com
echokilo Sun 27/04/08 12:54
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It's about making you notice it. Job done, eh!
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Question Author
I realise that - that's the aim of all advertising, but at least the gorilla was amusing, what's entertaining about trusks and suitcases?
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I dont think its about the trucks and luggage as such, i think its about just having such a space to drive as fast as you want, race and just totally be a guy with your fav transport, glass and a half enjoyment, does that make any sense ?
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Question Author
Yes, I guess it does .... was looking for some sort of deep symbolism which isn't there!!
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It's your own fault really. The viewing public have given encouragement to advertisers to create commercials with no discernible link to the product by praising such drivel as the "gorilla" ad.
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Question Author
That's your opinion Kempie - I thought it was quite entertaining personally , but each to their own.
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It certainly was entertaining, and as a piece of filmed entertainment it stands on its own merit, but as an advert it fails on so many levels.
It is forever known as the "Cadbury Gorilla" advert - fine if it was meant as an exercise in brand awareness - but what percentage of the public actually remember it was an advert for Dairy Milk?
You have also called this newest ad "Cadbury"; no mention of the actual product it is meant to increase the sale of.
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Question Author
It's dairy mik too - obvioulsy as it refers to a glass and a half ...................
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...indeed so obvious that the advertising creatives have no need to make a commercial with any bearing to the product. So what was your original question again?
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I have Don't stop me now as my ringtone so everytime the advert comes on and I'm in the kitchen I think it's my phone ringing.
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